$23,000
in Home Equity

Through Key, the REIT reduced their vacancy rate from 30% to 10% during COVID and increased their occupancy rate by over 60%.  The program attracted Owner Residents who paid competitive monthly residency payments, based on the appeal of co-ownership. Key generated 6x more pre-approved leads than there were available units. The homes were filled quickly, despite COVID. The fastest time to occupancy was 23 days from seeing our Instagram ad to moving in.  We're also enjoying a 60% referral rate from existing Owner Residents.

The developer is creating a vibrant community and attracting young families and skilled workers back to the town of Strathmore by providing affordable and accessible homeownership.  They are collaborating with the municipal government to help create more housing options for citizens and to boost tax revenues. This project is also helping to attract investment capital into the region, to the benefit of the overall community.

Key's innovative homeownership program is providing a first mover advantage for the developer in this dynamic housing market in Texas.  Key attracts younger and more affluent residents who tend to have a higher disposable income, and it helps to provide interim liquidity whereby the capital can then be redeployed into new projects.  Co-ownership is a great alternative to traditional rental or rent-to-own models (which they had tried with limited success).

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